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Rivvi isn’t one generic assistant. During Discovery, it recognizes what kind of organization you are and tunes itself to match — the terms it uses, the details it looks for, the outreach it’s good at, and the compliance guardrails it applies.
You don’t pick your vertical from a menu. Rivvi infers it from your website and your answers during Discovery, and you can correct it any time from your profile.

Healthcare — primary care

For primary-care groups, multi-specialty clinics, and managed medical groups. Rivvi learns your providers, locations, and team, then runs the outreach these practices live on — recall and reactivation, appointment reminders, screening and wellness-visit outreach, and post-visit follow-up. It works the same whether you’re a small single-location practice or a larger group; the copy and defaults adjust to your size.

Healthcare — specialty primary care

For combined specialty + primary-care groups (for example cardiology, orthopedics, or GI alongside primary care). On top of the primary-care capabilities, Rivvi understands routing between your specialty and primary-care arms and the front-desk endpoints each uses.

Referral platforms

For referral networks and platforms that route referrals from sending practices into specialists’ front desks. Here the person Rivvi reaches is another practice’s front desk, not a patient — so the substrate is partner- and routing-shaped. This is the home of the Echo program, which calls referrals through their lifecycle and books the appointment. Connect LeadingReach to turn it on.

Payers & managed care

For health-insurance payers, managed-care plans, and risk-bearing entities. Rivvi organizes around members, plans, and networks rather than providers and clinics, for member outreach and plan-related follow-up.

Pharma & clinical trials

For pharmaceutical companies, trial sponsors, and trial-site networks. Rivvi organizes around trials, drugs, and sites — useful for trial-related outreach and coordination.

Government & public health

For public-sector health agencies — city and state Departments of Health and public-health programs. Rivvi organizes around programs and jurisdictions for public-health outreach.

Non-clinical & consumer services

For direct-to-consumer, non-clinical services — senior home help, concierge and member services, community programs. There’s no patient data and no medical scope here, so Rivvi doesn’t apply PHI gating you don’t need. The person Rivvi reaches is a consumer or member of the public, and consumer calling-consent protections apply in full.
Don’t see your exact category? Rivvi still works — it falls back to a general profile and learns your specifics from Discovery. The verticals above are where it has extra, purpose-built understanding.

Next

Discovery

Teach Rivvi your organization so it speaks in your terms.

Compliance & consent

The guardrails Rivvi applies to your outreach.